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Crystal International Institutes
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Business is marketing:
Breadth of vision is key to success. Every employee should work in sales and marketing for a while because what he learns from being close to company's customer is what drive the business.
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| A. Master's Degree Courses |
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MBA (IT, Marketing)
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MBA (ITES, Marketing)
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MBA (Executive Secretary, Marketing)
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MBA (E-Business, Marketing)
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MBA (Healthcare, Marketing)
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MBA (Accounts & Taxation)
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MBA (Logistics, Marketing)
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MBA (Tourism, Marketing)
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MBA (Insurance, Marketing)
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MBA (Retail Management, Marketing)
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MBA (Hotel Management, Marketing)
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MBA (Real Estate Management)
- MBA (Fashion, Marketing)
- MBA (Advertising, Marketing)
- MBA (Agriculture, Marketing)
- MBA (Media, Marketing)
- MBA (Biotechnology, Marketing)
- MBA (Telecom, Marketing)
- MBA (Project Management, Marketing)
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| Other Information |
Location |
: Mumbai, Kochi, Coimbatore, Bangalore |
| Hostel Facility |
: Available at all places. |
| Minimum Qualification |
: Graduates, (Engineering, Medical, Science,
Commerce, Agriculture, Veterinary, Arts. etc.) |
| Entrance Test |
: Through written Test and/or personal Interview |
| Duration |
: 1 ½ Years (6 Trimesters) |
| Contact Classes |
: 9.30a.m. - 6.30 p. m. (Sundays) |
| Practical Training |
: 9a.m. - 6 p. m. (Week days) |
| Salary + Incentives |
: Rs. 5000 to 12000/- Month |
| Loyalty Fund Deduction |
: Rs. 2000/ Month |
| Bond |
: 1 ½ Years as Assistant Manager after passing MBA |
| Refund of tuition fee |
: After Serving 1 ½ years as Assistant Manager when they leave the company with 3 months notice they will get back full tuition fee as loyalty refund. |
Course Syllabus |
| 1) MBA (IT, Marketing) |
| A) Semester I - Preliminary |
- Operating
- System Concepts
- Software Engineering/ UML
- Advance C, C++
- Database Technologies (Oracle / MS SQL)
- Visual Basic
- VC++
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| B) Semester II - Advanced E - Business |
- Foundation (HTML / JavaScript / VB Script)
- ASP
- XML
- Web Technologies - II (Java, JSP, EJB)
- COM / DCOM
- Microsoft.net
- WAP / WML
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| C) Semester III E- Businesses |
Banking Service
- Insurance
- Healthcare
- Agriculture
- Export Industry
- Family Business
- Education
- Tourism Industry
- Trading & Manufacturing
- Fashions Industry
- Logistics & Transport
- Real Estate
- Food Processing
- Bio - Technology
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| D) Semester IV |
- Guidance to your Career Development
- Projects in Industry
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| 2) MBA (IT E-Services) |
- Introduction to IT - Enabled Services
- Customer Interaction Services
- Call Centers
- Business Process Out sourcing/ Management; Back
Office Operation
- Insurance Claims Processing
- Medical Transcription
- Legal Databases
- Digital Contract
- Engineering & Design
- Support Centers
- Payroll / HR Services
- Web - Site Services
- Data - Digitization
- Introduction to Online Education.
- Guidance to your Career Development
- Project
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| 3) MBA
(Executive Secretary) |
- Typewriting 40 w.p.m. and short hand 100 w.p.m.
- Electronic Typewriting and DTP.
- Telephonic Operation and Reception.
Electronic Telex, Electronic Fax, Electronic Telephone Exchange (E.P.A.B.X.)
- Internet Proficiency
- Linguistic Proficiency in Spoken English.
- Personality Development and Good Manners.
- Human and Public Relations Development
- Business Communication Skills.
- Organizational Systems.
- Office Management, Filling and Record Management
- Basic Business Accounting.
- Executive Support Skills.
- Export & Import Documentations and Procedures.
- Internet Proficiency
- Guidance to your Career Development
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| 4) MBA (E-Business, Marketing) |
- What is Business Development?
- Roles and Prospects for Business Development Professionals.
- Communications Skills, Behavioral Aspects and Personality Development
- Importance of Listening and Overcoming Resistance
- Efficient Time Management
- Developing Dynamic Sales Personality and Professional Selling Skills.
- Market Survey, Sales Forecasting, Target Setting.
- Techniques of Distribution, Retailing and Direct Selling.
- Physiology, Anatomy and Pharmacology.
- Approaches
- How to Approach
Customers/ Doctors/ Business Houses.
- How to Approach Wholesalers/ Retailers/ Chemists /Institutions.
- Prospecting and Psychological Dynamics of Sales Calls.
- Promotional Strategies.
- Channel Marketing.
- Direct Marketing - Tele Marketing, Network Marketing.
- E - Commerce in Business Development.
- Health Care Business Development
- Manufactured Goods Business Development
- Financial Services Business Development.
- Software Business Development
- Export Business Development
- Successful Products in Indian Market - Live Example.
- Introduction to E- Commerce
- Case Studies
- Guidance to your career development
- Project
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| 5) MBA (Healthcare) |
- What is Health Care.
- Hospitals and Nursing Homes
- Hospital Organization & Management.
- Departmental Specialties in Hospitals
- Functions of Different Departments in a Hospital
- Operational & Departmental Formula
- Personnel management
- Patient Care management.
- Administrative Management
- Medical records management.
- Hospital Resource Management.
- Hospital Maintenance Management.
- Hospital Service Management
- Financial Management
- Purchase
- Ancillary Services
- Enhancing Hospital Productivity
- Quality Control in Hospitals
- Computerization in Hospitals
- Guidance to your Career development.
- Project.
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| 6) MBA (Accounts
& Taxation) |
- Introduction to Accounts & Taxation
- Business Account Writing
- Bank Reconciliation, Profiling
- Profit and Loss Account, Balance Sheet Preparation.
- Income Tax.
- Sales Tax
- Tax Management
- Central Excise Including Modvat
- Record Maintenance and Recovery
- Securities Industry - Operation, Law and Economics.
- Financial Statement Analysis, Security Analysis and Portfolio Management
- Insurance and Financial Services
- Elements of Company Law.
- Merchant Banking, Trade Finance, Foreign Collaboration and Foreign Exchange.
- Computerized Accounting and Computerized Financial Services - Standard Software Available in Indian Market - How to operate them - The short falls in these Package - MIS and Budgetary Control.
- Specialized accounts - Production Accounting, Branch accounting, Small Scale industry accounting, Hospital Accounting, Transport Industry Accounting, Project Accounting, Building Industry Accounting, Housing Finance Company Accounting, Accounting, Travel Industry Accounting, etc.
- Internet Proficiency.
- Guidance to your Career Development.
- Project
- Introduction to Marketing General / Medical
- Role and Prospects for Sales Personnel / Medical Representative.
- Communication Skills, Behavioral Aspect, Personality Development.
- Importance of Listening and Overcoming Resistance
- Customer Relationship Management
- Development of Professional Selling Skills.
- Sales Forecasting, Target Setting & Direct Selling.
- Different Approaches to Sales.
- Prospecting and Psychological Dynamics of Sales Calls.
- Closing Deals
- The Different Promotional Strategies
- How to take Market Feedback.
- Reporting
- Introduction to E- Commerce
- Guidance to your Career Development
- Case Studies
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| 7) MBA (Logistics) |
- Introduction to Logistics
- Study of Indian Geography
Study of World Geography
- Introduction to Transportation
- Road Transportation
- Rail Transportation
- Air Transportation
- Shipping
- Multi-modal Transportation
- Effective Transportation & Costing
- Accounting
- Distribution Management
- Warehousing.
- Cold Storage Chain.
- Supply Chain Management
- Effective Transport and Costing
- Guidance to your career Development
- Project
- Case Studies
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| 8) MBA (Tourism)8 |
- Introduction to Tourism
- Tourism Organizations IATA, UFTAA, TAAI, ASTA, PATA, World heritage Organization, TNL, TCI
- Indian Tourism
- Historical and Cultural Background
- Fairs and Festivals
- Indian Constitution and Foreign policy.
- Planning of Itineraries.
- Places of Tourist Interest in India.
- World Geography.
- Time Differential - Calculation of Elapsed Transportation Time for Height
- Travel Geography.
- Study of World to be done in Accordance with I.A.T.A. Defined Areas.
- Travel Documentation for International Travel Passport, Visa, Health Document, RBI Permits, Income Tax, Practical use of T.I.M. (Travel Information Manual)
- Customer Facilities.
- Fare Calculation.
- Using Neutral Unit of Construction
- International Sale Indicators - SITI, SITD, SOTO, SOTI.
- Ticketing- Computerized and Manual.
- Use of I.A.T.A. Ticketing Handbook (THB)
- Prepaid Ticket Advice (P.T.A.)
- Familiarization of A.B.C. World Airways Guide
- Operations of a Travel Agency
- Tour Operators
- Modern Office Management.
- Guidance to your Career Development.
- Project.
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| 9) MBA (INSURANCE) |
| A) Semester I |
- Introduction to Insurance.
- Concept of Insurance and Risk
- History of Insurance in India
- Law of the Land
- Consumer Perspective
- Selling and Marketing Techniques
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| B) Semester II |
- Agency Business
- Insurance Market in India and Abroad.
- Profile of LIC, GIC and New Players.
- Business Application in the Emerging Scene
- Project Work
- Guidance to your Career Development.
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| 10) MBA (Retail Management) |
- Introduction Retailing
- Concept of department Stores
- Planning & Layout
- Storing and Showcasing
- Supply Chain Management
- Communications and Personality Development
- Development of Professional Selling Skills
- Principle Concepts and Objectives of Purchasing
- Legal Aspects of Buying
- Vendor Development
- Valuation of orders
- Inventory Control
- Merchandising
- Automatic ordering System
- Accounting
- Personnel Management
- Customer Relationship Management
- House Keeping
- Field Work
- Guidance to your Career Development
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| 11) MBA (Hotel
Management) |
- Food & Beverage Production & Management
- Catering Industry
- F & B Control
- Kitchen Stewarding.
- Front Office Accommodation Management.
- Relation with Travel Industry, Inter-departmental Cooperation
- Documentation.
- Personnel Management.
- Kitchen.
- Hotel Accounting
- Costing
- Budgeting
- Inventory Control
- Computer Knowledge.
- Hotel Law.
- Security Promotion
- Hotel Maintenance.
- Guest Relations Executive Development
- Foreign Languages.
- Guidance to your Career Development
- Project.
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| 12) MBA (Real
Estate Management) |
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Introduction to Real estate.
- Town Planning.
- Building Construction
- Rules & Regulations of Building & Apartments.
- Building Project Management.
- Registration & Stamp Duty Regulation.
- Interior Decoration.
- Property Marketing.
- Valuation Marketing
- Customer Relationship Management
- Computers in Real Estate Business.
- Guidance to your career Development
- Project.
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| B.Diploma
Courses |
| Sr.No |
Course |
Duration |
Job Opportunities |
| 1 |
D.E.B (E-Business) |
1 year |
Business Executive |
| 2 |
D.E.M (E-Export Management) |
1 year |
Export Executive |
| 3 |
D.B.D (Business Development) |
1 year |
Marketing Executive |
| 4 |
D.O.M (Modern office Management and Personal Secretary) |
1 year |
Personal Secretary, office Manager |
| 5 |
D.O.A (Account and Taxation Management) |
1 year |
Account Officer |
| 6 |
D.O.H (Hospital Management) |
1 year |
Hospital Manager |
| 7 |
D.S.P(Sales Promotion) |
1 year |
Sales Officer |
| 8 |
D.I.TE. (IT-Enabled Services) |
1 year |
Transcriptionist (medical,legal) / Call Center Consultant. |
| 9 |
D.I.M (Insurance Management) |
1 year |
Insurance Consultants |
| 10 |
D.L.M (E-Logistics Management) |
1 year |
Distribution Manager, Transportation Manager |
| 11 |
D.R.M (Retail Management) |
1 year |
Departmental Store Manager |
| 12 |
D.T.M (Tourism Management) |
1 year |
Tour & Travel Manager |
| 13 |
D.H.M (Hotel Management) |
1 year |
Hotel Executive |
| 14 |
D.F.M (Fashion Management) |
1 year |
Fashion Executive, Self Employment |
| 15 |
D.P.M (Properties Management) |
1 year |
Property Consultant, Self Employment |
| 16 |
D.C.C (Catering & Cookery) |
1 year |
Master Chef, Catering Manager |
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International Languages Indian Languages |
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İCrystal E-Biz Group Limited
All Rights Reserved.
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