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Crystal International Institutes


Crystal School of Management
Business is marketing:

Breadth of vision is key to success. Every employee should work in sales and marketing for a while because what he learns from being close to company's customer is what drive the business.
A. Master's Degree Courses
  1. MBA (IT, Marketing)
  2. MBA (ITES, Marketing)
  3. MBA (Executive Secretary, Marketing)MBA Specialization
  4. MBA (E-Business, Marketing)
  5. MBA (Healthcare, Marketing)
  6. MBA (Accounts & Taxation)
  7. MBA (Logistics, Marketing)
  8. MBA (Tourism, Marketing)
  9. MBA (Insurance, Marketing)
  10. MBA (Retail Management, Marketing)
  11. MBA (Hotel Management, Marketing)
  12. MBA (Real Estate Management)
  13. MBA (Fashion, Marketing)
  14. MBA (Advertising, Marketing)
  15. MBA (Agriculture, Marketing)
  16. MBA (Media, Marketing)
  17. MBA (Biotechnology, Marketing)
  18. MBA (Telecom, Marketing)
  19. MBA (Project Management, Marketing)

Other Information

Location

  : Mumbai, Kochi, Coimbatore, Bangalore
Hostel Facility   : Available at all places.
Minimum Qualification   : Graduates, (Engineering, Medical, Science,
    Commerce, Agriculture, Veterinary, Arts. etc.)
Entrance Test   : Through written Test and/or personal Interview
Duration   : 1 ½ Years (6 Trimesters)
Contact Classes   : 9.30a.m. - 6.30 p. m. (Sundays)
Practical Training   : 9a.m. - 6 p. m. (Week days)
Salary + Incentives   : Rs. 5000 to 12000/- Month
Loyalty Fund Deduction   : Rs. 2000/ Month
Bond   : 1 ½ Years as Assistant Manager after passing MBA
Refund of tuition fee   : After Serving 1 ½ years as Assistant Manager when they leave the company with     3 months notice they will get back full tuition fee as loyalty refund.

Course Syllabus
 
1) MBA (IT, Marketing)
A) Semester I - Preliminary
  1. Operating
  2. System Concepts
  3. Software Engineering/ UML
  4. Advance C, C++
  5. Database Technologies (Oracle / MS SQL)
  6. Visual Basic
  7. VC++
B) Semester II - Advanced E - Business
  1. Foundation (HTML / JavaScript / VB Script)
  2. ASP
  3. XML
  4. Web Technologies - II (Java, JSP, EJB)
  5. COM / DCOM
  6. Microsoft.net
  7. WAP / WML
C) Semester III E- Businesses
  1. Innvoting E-BusinessBanking Service
  2. Insurance
  3. Healthcare
  4. Agriculture
  5. Export Industry
  6. Family Business
  7. Education
  8. Tourism Industry
  9. Trading & Manufacturing
  10. Fashions Industry
  11. Logistics & Transport
  12. Real Estate
  13. Food Processing
  14. Bio - Technology
D) Semester IV
  1. Guidance to your Career Development
  2. Projects in Industry  
Top
2) MBA (IT E-Services)
  1. Introduction to IT - Enabled Services
  2. Customer Interaction Services
    1. Call Centers
  3. Business Process Out sourcing/ Management; Back Office Operation
    1. Insurance Claims Processing
  4. Medical Transcription
  5. Legal Databases
  6. Digital Contract
  7. Engineering & Design
  8. Support Centers
  9. Payroll / HR Services
  10. Web - Site Services
  11. Data - Digitization
  12. Introduction to Online Education.
  13. Guidance to your Career Development
  14. Project
Top
3) MBA (Executive Secretary) 
  1. Typewriting 40 w.p.m. and short hand 100 w.p.m.
  2. Electronic Typewriting and DTP.
  3. Telephonic Operation and Reception.
  4. Executive SecretaryElectronic Telex, Electronic Fax, Electronic Telephone Exchange (E.P.A.B.X.)
  5. Internet Proficiency
  6. Linguistic Proficiency in Spoken English.
  7. Personality Development and Good Manners.
  8. Human and Public Relations Development
  9. Business Communication Skills.
  10. Organizational Systems.
  11. Office Management, Filling and Record Management
  12. Basic Business Accounting.
  13. Executive Support Skills.
  14. Export & Import Documentations and Procedures.
  15. Internet Proficiency
  16. Guidance to your Career Development 
Top
4) MBA (E-Business, Marketing)
  1. What is Business Development?
  2. Roles and Prospects for Business Development Professionals.
  3. Communications Skills, Behavioral Aspects and Personality Development
  4. Importance of Listening and Overcoming Resistance
  5. Efficient Time Management
  6. Developing Dynamic Sales Personality and Professional Selling Skills.
  7. Market Survey, Sales Forecasting, Target Setting.
  8. Techniques of Distribution, Retailing and Direct Selling.
  9. Physiology, Anatomy and Pharmacology.
  10. Approaches
    1. How to Approach Customers/ Doctors/ Business Houses.
    2. How to Approach Wholesalers/ Retailers/ Chemists /Institutions.
  11. Prospecting and Psychological Dynamics of Sales Calls.
  12. Promotional Strategies.
  13. Channel Marketing.
  14. Direct Marketing - Tele Marketing, Network Marketing.
  15. E - Commerce in Business Development.
  16. Health Care Business Development
  17. Manufactured Goods Business Development
  18. Financial Services Business Development.
  19. Software Business Development
  20. Export Business Development
  21. Successful Products in Indian Market - Live Example.
  22. Introduction to E- Commerce
  23. Case Studies
  24. Guidance to your career development
  25. Project 
Top
5) MBA (Healthcare) 
  1. What is Health Care.
  2. Hospitals and Nursing Homes
  3. Hospital Organization & Management.
  4. Departmental Specialties in Hospitals
  5. Functions of Different Departments in a Hospital
  6. Operational & Departmental Formula
  7. Personnel management
  8. Patient Care management.
  9. Administrative Management
  10. Medical records management.
  11. Hospital Resource Management.
  12. Hospital Maintenance Management.
  13. Hospital Service Management
  14. Financial Management
  15. Purchase
  16. Ancillary Services
  17. Enhancing Hospital Productivity
  18. Quality Control in Hospitals
  19. Computerization in Hospitals
  20. Guidance to your Career development.
  21. Project. 
Top
6) MBA (Accounts & Taxation) 
  1. Introduction to Accounts & Taxation
  2. Business Account Writing
  3. Bank Reconciliation, Profiling
  4. Profit and Loss Account, Balance Sheet Preparation.
  5. Income Tax.
  6. Sales Tax
  7. Tax Management
  8. Central Excise Including Modvat
  9. Record Maintenance and Recovery
  10. Securities Industry - Operation, Law and Economics.
  11. Financial Statement Analysis, Security Analysis and Portfolio Management
  12. Insurance and Financial Services
  13. Elements of Company Law.
  14. Merchant Banking, Trade Finance, Foreign Collaboration and Foreign Exchange.
  15. Computerized Accounting and Computerized Financial Services - Standard Software Available in Indian Market - How to operate them - The short falls in these Package - MIS and Budgetary Control.
  16. Specialized accounts - Production Accounting, Branch accounting, Small Scale industry accounting, Hospital Accounting, Transport Industry Accounting, Project Accounting, Building Industry Accounting, Housing Finance Company Accounting, Accounting, Travel Industry Accounting, etc.
  17. Internet Proficiency.
  18. Guidance to your Career Development.
  19. Project
    1. Introduction to Marketing General / Medical
    2. Role and Prospects for Sales Personnel / Medical Representative.
    3. Communication Skills, Behavioral Aspect, Personality Development.
    4. Importance of Listening and Overcoming Resistance
    5. Customer Relationship Management
    6. Development of Professional Selling Skills.
    7. Sales Forecasting, Target Setting & Direct Selling.
    8. Different Approaches to Sales.
    9. Prospecting and Psychological Dynamics of Sales Calls.
    10. Closing Deals
    11. The Different Promotional Strategies
    12. How to take Market Feedback.
    13. Reporting
    14. Introduction to E- Commerce
    15. Guidance to your Career Development
    16. Case Studies
Top
7) MBA (Logistics) 
  1. Introduction to Logistics
  2. Study of Indian Geography
  3. LogisticsStudy of World Geography
  4. Introduction to Transportation
  5. Road Transportation
  6. Rail Transportation
  7. Air Transportation
  8. Shipping
  9. Multi-modal Transportation
  10. Effective Transportation & Costing
  11. Accounting
  12. Distribution Management
  13. Warehousing.
  14. Cold Storage Chain.
  15. Supply Chain Management
  16. Effective Transport and Costing
  17. Guidance to your career Development
  18. Project
  19. Case Studies
Top
8) MBA (Tourism)8
  1. Introduction to Tourism
  2. Tourism Organizations IATA, UFTAA, TAAI, ASTA, PATA, World heritage Organization, TNL, TCI
  3. Indian Tourism
    1. Historical and Cultural Background
    2. Fairs and Festivals
    3. Indian Constitution and Foreign policy.
    4. Planning of Itineraries.
  4. Places of Tourist Interest in India.
  5. World Geography.
    1. Time Differential - Calculation of Elapsed Transportation Time for Height
  6. Travel Geography.
    1. Study of World to be done in Accordance with I.A.T.A. Defined Areas.
  7. Travel Documentation for International Travel Passport, Visa, Health Document, RBI Permits, Income Tax, Practical use of T.I.M. (Travel Information Manual)
  8. Customer Facilities.
  9. Fare Calculation.
    1. Using Neutral Unit of Construction
    2. International Sale Indicators - SITI, SITD, SOTO, SOTI.
  10. Ticketing- Computerized and Manual.
    1. Use of I.A.T.A. Ticketing Handbook (THB)
    2. Prepaid Ticket Advice (P.T.A.)
    3. Familiarization of A.B.C. World Airways Guide
  11. Operations of a Travel Agency
  12. Tour Operators
  13. Modern Office Management.
  14. Guidance to your Career Development.
  15. Project.
Top
9) MBA (INSURANCE) 
A) Semester I
  1. Introduction to Insurance.
  2. Concept of Insurance and Risk
  3. History of Insurance in India
  4. Law of the Land
  5. Consumer Perspective
  6. Selling and Marketing Techniques
B) Semester II
  1. Agency Business
  2. Insurance Market in India and Abroad.
  3. Profile of LIC, GIC and New Players.
  4. Business Application in the Emerging Scene
  5. Project Work
  6. Guidance to your Career Development.
Top
10) MBA (Retail Management) 
  1. Introduction Retailing
  2. Concept of department Stores
  3. Planning & Layout
  4. Storing and Showcasing
  5. Supply Chain Management
  6. Communications and Personality Development
  7. Development of Professional Selling Skills
  8. Principle Concepts and Objectives of Purchasing
  9. Legal Aspects of Buying
  10. Vendor Development
  11. Valuation of orders
  12. Inventory Control
  13. Merchandising
  14. Automatic ordering System
  15. Accounting
  16. Personnel Management
  17. Customer Relationship Management
  18. House Keeping
  19. Field Work
  20. Guidance to your Career Development
Top
11) MBA (Hotel Management) 
  1. Food & Beverage Production & Management
    1. Catering Industry
    2. F & B Control
    3. Kitchen Stewarding.
  2. Front Office Accommodation Management.
    1. Relation with Travel Industry, Inter-departmental Cooperation
    2. Documentation.
  3. Personnel Management.
  4. Kitchen.
  5. Hotel Accounting
    1. Costing
    2. Budgeting
    3. Inventory Control
  6. Computer Knowledge.
  7. Hotel Law.
  8. Security Promotion
  9. Hotel Maintenance.
  10. Guest Relations Executive Development
  11. Foreign Languages.
  12. Guidance to your Career Development
  13. Project.
Top
12) MBA (Real Estate Management) 
  1. Introduction to Real estate.
  2. Town Planning.
  3. Building Construction
  4. Rules & Regulations of Building & Apartments.
  5. Building Project Management.
  6. Registration & Stamp Duty Regulation.
  7. Interior Decoration.
  8. Property Marketing.
  9. Valuation Marketing
  10. Customer Relationship Management
  11. Computers in Real Estate Business.
  12. Guidance to your career Development
  13. Project.
Top
B.Diploma Courses 

Sr.No Course Duration Job Opportunities
1 D.E.B (E-Business) 1 year Business Executive
2 D.E.M (E-Export Management) 1 year Export Executive
3 D.B.D (Business Development) 1 year Marketing Executive
4 D.O.M (Modern office Management and Personal Secretary) 1 year Personal Secretary, office Manager
5 D.O.A (Account and Taxation Management) 1 year Account Officer
6 D.O.H (Hospital Management) 1 year Hospital Manager
7 D.S.P(Sales Promotion) 1 year Sales Officer
8 D.I.TE. (IT-Enabled Services) 1 year Transcriptionist (medical,legal) / Call Center Consultant.
9 D.I.M (Insurance Management) 1 year Insurance Consultants
10 D.L.M (E-Logistics Management) 1 year Distribution Manager, Transportation Manager
11 D.R.M (Retail Management) 1 year Departmental Store Manager
12 D.T.M (Tourism Management) 1 year Tour & Travel Manager
13 D.H.M (Hotel Management) 1 year Hotel Executive
14 D.F.M (Fashion Management) 1 year Fashion Executive, Self Employment
15 D.P.M (Properties Management) 1 year Property Consultant, Self Employment
16 D.C.C (Catering & Cookery) 1 year Master Chef, Catering Manager
Top
    
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